Welcome to the future of marketing! In a world where AI remains supreme, and companies like Google, IBM, and Airbnb are using the power of artificial intelligence to stay ahead of the curve. We are now in 2024, where the trends of AI tools for marketing offer endless opportunities for companies looking to optimize their strategies and outshine the competition.

Artificial intelligence is evolving at a rapid pace, transforming consumer interaction, content creation, and data analysis. Whether you’re a seasoned professional or a newcomer to the field, understanding the latest AI tools for marketing is essential to staying ahead in this dynamic landscape.

On our journey through the world of AI marketing tools, we explore the latest innovative tools that are reshaping design, social media, and beyond.

But before we look at AI marketing tools, we need to understand why they’re important. Let’s explore

What is AI used for in marketing?

In 2024, successful marketing relies heavily on data – understanding the competition, market trends, and customer feedback. AI simplifies this process by efficiently analyzing vast amounts of information that would be overwhelming to collect manually.

Techniques such as sentiment analysis can be used to gather feedback on products, while competitive intelligence can be used to keep you informed of competitors’ strategies. 

Our overview of some of the major AI-powered apps and platforms details their features, benefits, and potential limitations, but first, you need to know their categories.

What are the Main Categories of Marketing AI Tools

In marketing AI, there are seven main categories of tools that serve different purposes:

1. Marketing Audio AI Tools: These tools create audio content from existing recordings or scratch.

2. Marketing Design AI Tools: These tools create interactive graphics and images using AI.

3. Marketing Image AI Tools: These tools enhance and create images using existing or new photos.

4. Marketing AI infrastructure: Tools for easy management and deployment of AI applications and services.

5. Marketing AI services: AI-powered services and support for brands and marketers to make the most of AI tools.

6. Marketing AI content tools: These tools generate written content using AI, from existing text or from scratch.   

7. Marketing Video AI Tools: Tools that produce videos by using existing material or creating them from scratch.

With so many AI tools available, it can be a challenge to find the best and most effective one. Below we present the best tools you can use to improve and optimize your marketing strategy.

Best AI Tools for Marketing

Here are some of the best AI tools for marketing that you should try out in 2024

Jasper AI (for copywriting)

One of the leading tools for AI-supported copywriting is Jasper.AI. Originally called Jarvis, after Tony Stark’s assistant in Iron Man, Jasper is characterized by the creation of texts in different tones and styles on different topics. 

Jasper’s ability to create content quickly is evident in an example of AI in business automation. Even though Jasper’s output is a promising foundation, the human hand is needed to refine the coherence of the text and avoid repetition.

One of the outstanding features of Jasper.AI is its clear and user-friendly dashboard, which makes it easy to navigate. In addition, its cost-effectiveness and efficiency in speeding up content creation are remarkable.

Whether you need copy for email campaigns, e-commerce product descriptions, blog posts, or landing pages, Jasper offers a user-friendly dashboard and cost-effective implementation. 

Pricing 

Jasper.AI offers customized prices for the individual requirements of each company. For detailed pricing information, interested parties can request a demo or submit a direct inquiry via Jasper’s website.

Copy.ai (for AI content)

Copy.ai is an AI-powered platform that simplifies content creation for professionals and teams. The tool is popular with over 10 million users, including leading companies such as Salesforce and HubSpot. Copy.ai’s feature set covers a wide range of content needs, from creating comprehensive articles to engaging social media posts and SEO-friendly product descriptions.

Key highlights of Copy.ai include generative AI capabilities, SEO-friendly content generation, brand voice customization, workflow automation, and a free trial for users. By simplifying content creation processes, Copy.ai aims to increase productivity and creativity.

Pricing

The basic plan for Copy.ai is free, Pro plans are available from 36 dollars per month.

Acrolinx (for Marketing AI content )

Acrolinx is an advanced, AI-powered platform designed to improve the quality of content in various business areas. Originally conceived at the German Research Center for Artificial Intelligence, Acrolinx has evolved into a sophisticated editorial management system that helps marketing, product, and support teams create clear, consistent, and on-brand content.

Key benefits of Acrolinx include increasing editorial productivity by up to 90%, streamlining content creation processes, and ensuring the quality and consistency of content across all channels, Well-known customers such as Philips Healthcare, Ericsson, and Citrix have commented positively on the impact Acrolinx has had on their content strategy.

Pricing

Acrolinx offers a value-based pricing model that leverages the generative creation of AI content. For more pricing information, please request a demo or contact the platform.

Notion AI (for marketing management)

Notion AI is a new addition to the Notion productivity platform that uses AI to improve the user experience. This feature simplifies tasks within Notion by allowing users to ask questions in simple language and retrieve relevant information effortlessly from their workspace. 

It covers various aspects such as notes, projects, documents, and wikis and makes it possible to integrate a personal marketing assistant into the project management tool.

In addition, Notion AI supports various functions such as writing, idea generation, and the automatic completion of tables to streamline work processes.

Pricing

The cost of this feature is between $8 and $10 per member per month, depending on the payment frequency selected. It is accessible with every paid Notion plan and can also be integrated into free plans. 

Notion attaches great importance to data protection and security, encrypts user data, and adheres to regulations such as GDPR.

Flick (for marketing management)

A social media management platform aimed at entrepreneurs, marketers, and content creators who want to improve their online presence, especially on Instagram. Flick simplifies content scheduling, hashtag research, and performance analysis, making it easier for users to manage social media accounts.

Flick’s key features include hashtag search and management, content scheduling across multiple platforms, advanced analytics for tracking content performance, and mobile apps for managing social media strategy on the go.

Pricing

Flick.social offers a free seven-day trial with a user-friendly setup and round-the-clock support so users can test the platform’s capabilities before committing.

Another tool worth exploring is

Brand24 (for marketing management) 

An AI-driven social listening tool that enables companies to monitor their brand reputation, measure brand visibility, evaluate competitors, and gain valuable customer insights. By collecting data from various online sources such as social media, news, blogs, videos, forums, podcasts, and reviews, Brand24 provides companies with a holistic overview of their online standing.

Highlighted features of Brand24 include real-time monitoring of insights from over 25 million sources, advanced sentiment analysis categorizing mentions as positive, negative, or neutral, comprehensive reporting tools for PR coverage assessment and engagement tracking, and data-driven customer insights aiding decision-making processes.

Pricing

Brand24 caters to brands of all sizes, offering a free 14-day trial and pricing options ranging from $79 per month for the Individual plan to $399 per month for the Enterprise plan, as well as customizable plans upon request.

Fullstory (for digital marketing experiences)

Fullstory, a tool designed for enhancing digital experiences, focuses on analyzing the journey of site visitors from their initial visit to conversion or exit. They emphasize the importance of learning from users’ unpredictable actions, often providing valuable insights that may have yet to be anticipated.

To achieve this level of insight, Fullstory utilizes AI technology to track and record every cursor movement, click, and page visit made by visitors, creating individualized “stories” of their interactions on the site. 

By comparing and analyzing these stories against those of thousands of other visitors, Fullstory can extract valuable insights at a speed far surpassing traditional human observation.

The tool is currently utilized by prominent clients such as GAP, Zipcar, Icelandair, and Forbes.

Pricing

FullStory offers three pricing tiers: “Business,” “Advanced,” and “Enterprise.” Each plan has its unique features, all detailed on the Plans page.

The Business plan offers a 14-day trial period with 5,000 sessions. To sign up for one of these plans, a demo must be requested from a member of the FullStory team.

Optimove (for marketing infrastructure)

Optimove is a customer-centric marketing platform focused on maximizing customer lifetime value through personalized, data-driven marketing campaigns. Optimove stands out in the market with its strong data management and AI-powered personalization capabilities and has been recognized as a challenger in terms of execution capability.

The platform focuses on driving customer loyalty and retention through intelligent marketing strategies that are proven to improve business performance metrics.

Optimove’s key features include data-centric personalization that delivers a tailored experience for every customer. Optimove provides a significant return on investment, with customers seeing a 578% ROI, suggesting a positive impact on sales.

The use of Optimove has also led to a 33% increase in customer lifetime value for companies, proving its effectiveness in retaining customers and increasing value.

Pricing:

In terms of pricing, Optimove offers personalized packages tailored to the specific needs and size of each company. Interested parties can request a demo to gain a more comprehensive understanding of Optimove’s offerings and the associated costs.

Anyword (for marketing AI services)

Anyword is an AI-powered copywriting tool that improves marketing copy across multiple platforms and formats. By using data-driven insights, Anyword can predict how effective your copy will be before publishing to ensure your message resonates with your audience and inspires action.

With more than a million marketers and top companies relying on Anyword, it has established itself as a trusted and effective tool in the market.

Some of Anyword’s key features include providing predictive performance scores for your copy, a custom mode that AI says matches your brand’s voice and guidelines, generating multiple variants of ad copy for testing and optimization, and offering content improvement suggestions for increased engagement and conversion rates.

Pricing

In terms of pricing, Anyword offers a range of plans starting at $39 per month (billed annually) for the Starter plan. More advanced features and additional workstations are available in the higher-tier plans, with customized pricing options for enterprise solutions.

Canva (for marketing design)

Canva is a versatile tool that offers graphic design solutions for creating cohesive brand visuals and repurposing content easily. It goes beyond social graphics, providing options for document design, presentations, and more.

With the introduction of Magic Design, Canva uses AI-powered content creation to create matching templates based on uploaded media and optimize the process of reusing content across different platforms.

Pricing

As far as prices are concerned, Canva offers a free basic account. For access to premium content and advanced features like Magic Design, prices start at $18.99 per month.

Canva is aimed at a wide range of users, including designers, small business owners, social media managers, and students.

Midjourney (for image AI)

Midjourney is a user-friendly AI tool that, similar to Dall-E, generates graphics through prompts. It works like a Discord bot and allows the creation of art from various devices, including cell phones.

Although Midjourney is accessible for all users to create prompts, achieving the desired results may take some practice. Advanced features in Midjourney allow users to customize aspects such as human avatars, background transparency, aspect ratio, and art style.

Pricing

The pricing for Midjourney starts at $10 per month, making it an affordable option. This tool best suits advanced AI image users and designers seeking customizable graphic creation options. 

Another tool worth exploring is

Scalenut (for Brand SEO)

Scalenut is an AI-powered SEO platform with a vision to transform content creation and optimization for search engines. This user-friendly platform covers the entire SEO content lifecycle, from planning and research to creation, optimization, and publishing. 

In addition, Scalenut offers AI-supported research, real-time SEO scoring, marketing texts, product descriptions, or email texts – Scalenut ensures that all content is optimized for search engines and readers.

Pricing

Scalenut offers a free plan and customizable Enterprise solutions, with paid plans offering advanced features and capabilities. Currently, there are limited-time offers with significant discounts for both monthly and annual billing.

Alli AI (for brand SEO)

Alli AI is an SEO automation AI tool for marketing that helps SEO agencies and teams expand their on-page SEO initiatives. This tool provides a platform that integrates seamlessly with any content management system (CMS) to optimize website code for better search engine visibility.

By automating various SEO tasks, Alli AI aims to save time and increase the effectiveness of SEO strategies.

Pricing

Alli AI offers flexible pricing models tailored to the needs of agencies and teams, as well as a free 10-day trial and the option to save through annual billing.

Chat fuel (to enhance e-commerce operation)

Chatfuel is a messaging platform designed to improve e-commerce activities on WhatsApp by providing a range of tools to increase customer engagement and sales. 

Chatfuel’s functionalities focus on lead generation, qualification, and revenue increase through features like abandoned cart recovery, advanced advertising, feedback gathering, re-engagement strategies, sales assistance, and upselling/cross-selling opportunities.

Notable aspects include official WhatsApp API integration, the ability to restore abandoned carts to increase sales, various customer engagement tools, and data analytics features to refine messaging strategies.

Pricing

Chatfuel offers a free trial version, and detailed pricing information can be obtained through a demo.

Unspam (for Email Marketing)

Unspam. email is an AI tool for marketing that improves the deliverability of emails and ensures that marketing emails end up in the intended inboxes. It provides services to identify common deliverability issues such as blacklisting, accessibility issues, and email previews on different devices.

In addition, the platform offers advanced features such as AI eye-tracking prediction heatmaps to understand recipient engagement with emails. 

Notable features of Unspam. email includes email, IP, and domain blacklist monitoring, reachability checks, email previews, and comprehensive deliverability checks that include SPF, DKIM, DMARC, reverse DNS, and link integrity checks.

Pricing

Pricing-wise, Unspam. email offers a free plan with limited trials and various paid monthly subscriptions starting at $9 for basic features and ranging up to $29 for agency-level services, with potential savings through annual billing.

Cresta (to increase sales)

Cresta is an AI-supported platform for increasing the performance of contact centers. By using generative AI, Cresta provides real-time support to agents, improves their responses to customer queries, and increases sales efficiency. 

The platform analyzes successful interactions to create playbooks for agent training, to bridge the gap between high-performing and low-performing agents.

Key features include generative AI for sales playbooks, a real-time intelligence engine, integrated contact center intelligence, automation through chatbots, and comprehensive insights for informed decisions.

Pricing

All of the certain details for Cresta are available upon scheduling a demo.

D-ID (for Marketing AI Video)

D-ID is an innovation that can create lifelike digital avatars and generate AI scripts. One of its main features is the ability to turn text into a video presenter. This tool uses GPT-3 technology and supports a variety of languages. 

Users can upload an image to create a talking presenter or use pre-recorded audio for their avatars. D-ID offers customization options such as changing facial expressions and language styles.

Pricing

It easily integrates with Canva and provides automatic subtitles. Users can clone voices and there are different pricing plans available starting at $6 per month for the Lite Plan.

HeyGen (for Marketing AI Video)

HeyGen is a sophisticated AI tool that creates realistic digital avatars and generates natural-sounding voiceovers. It’s known for its ability to make engaging video content with a wide range of avatars and more than 300 voice options. Some key features include voice cloning, instant avatar creation, and high-quality video outputs. 

This platform is great for making personalized video content for different purposes. It offers diverse avatar choices, various voices, high-resolution videos, and customization options.

Pricing

HeyGen has different pricing plans available, starting with a free plan and going up to customizable Enterprise solutions for larger projects.

What’s next for AI?

In the concluding reflections, it becomes clear that AI tools for marketing are not just a future, but a dynamic reality that is changing the industry. 

The integration of AI into marketing strategies is changing the way brands engage with their audiences, from predictive analytics to personalized experiences. Marketers, regardless of their level of experience, need to stay well-informed in this AI era. 

Many of the AI tools for marketing mentioned above offer freemium versions, so it’s worth giving them a try. Who knows, maybe one of them will become your loyal companion for future marketing efforts.

Embracing these changes and harnessing the potential of AI can be critical to success in digital marketing. For those who want to delve deeper into marketing and stay ahead of the curve, TimesTechs offers digital marketing services to effectively navigate the complexities of marketing for business success.